Returning to the Roots – Back to Japan’s Origin
As Nucos Japan expands globally, the brand consistently embraces its philosophy of “Back to Origins,” preserving the essence of Japanese values in every product. To commemorate this milestone, Nucos organized the special “Beauty Begins” event right in Tokyo — the birthplace of the brand, and the foundation of its pursuit of purity, integrity, and sustainability.

The “Beauty Begins” Event – A Space Reflecting Refined Japanese Aesthetics
Set within a minimalist, refined space, “Beauty Begins” felt like a tribute to the origins of Japanese beauty. Every element — lighting, sound, materials, display techniques — was designed with inspiration from wabi-sabi, capturing the Japanese spirit of subtle elegance. Partners, guests, and international media attending the event had the opportunity to experience the rigorous quality standards and beauty philosophy that Nucos Japan has cultivated over the years.

Nucos Brand Ambassadors – Miss International Thanh Thủy & Kiều Duy Share Their Experiences
The event featured Nucos Japan’s brand ambassadors: Miss International 2024 Huỳnh Thị Thanh Thủy and Miss International Vietnam 2025 Nguyễn Ngọc Kiều Duy. They shared their personal experiences using Nucos products, emphasizing not only the quality and effectiveness but also how deeply they resonated with the philosophy of “beauty from within.” They highlighted Nucos’ use of Japanese standards, advanced technologies, and appreciation for natural beauty as the brand’s strongest points of differentiation.

Furoshiki Workshop – Experiencing Japan’s Traditional Art of Wrapping
Nucos Japan hosted a Furoshiki workshop — the traditional Japanese art of wrapping gifts — symbolizing respect, refinement, and mindfulness. Participants included Miss International 2024 Thanh Thủy, Miss International Vietnam 2025 Kiều Duy, Miss International Japan Ai Nozaki, Miss International Colombia Catalina Duque Abréu, and Miss International Myanmar Nan Inzali. Through this workshop, guests experienced firsthand how Nucos “wraps” sincerity into each product while also conveying a message of sustainability.

Collagen Experience at the Nucos Koyasu Store – Celebrating Beauty the Japanese Way
Alongside the main event, Nucos Japan also organized a special collagen experience session at the Nucos Koyasu Store. Miss International contestants were invited to personally try Nucos’ high-purity collagen products. Produced with cutting-edge Japanese hydrolysis technology, these collagen formulas are known for their high concentration, purity, and stringent safety standards. Within a serene and minimalist space, guests could fully sense Nucos' philosophy of “purity – origins – sustainability.”

Nucos Japan’s Core Message – Beauty Begins From Within
Throughout the entire event, Nucos reaffirmed its core belief: “Beauty Begins Within.” True beauty stems from well-being, rooted values, and self-confidence. Every Nucos product is created through the synergy of science, technology, and Japanese philosophy — an approach that nurtures inner beauty from the inside out.

Strengthening Nucos Japan’s Position as a Japanese Brand
By partnering with global beauty platforms such as Miss International, Nucos Japan continues to solidify its global presence and credibility as a Japanese beauty brand. “Beauty Begins” is more than just an event — it is a declaration of Japanese values on the world stage, showcasing product quality, cultural spirit, and a sustainable approach to beauty.